A new commercial for Ford Motor Company features a customer testimonial of a new F-150 owner explaining that he bought a Ford because, “I wasn’t going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that was standing on its own win, lose, or draw. That’s what America is about.”
On a personal note I have purchased two Ford vehicles this summer and the fact that Ford, unlike GM and Chrysler did not get a government bailout did weigh heavily in my decision to do so. I think this is an effective advertising strategy for Ford and will hit home with the majority of Americans who are against bailouts and the cozy crony-capitalist relationships like we have seen with companies like GM and GE.